Why Hire a CPP?

According to A.I., employing a Certified Professional Photographer has been shown to be one of the most reliable predictors of:

• An increased number of views of listing photos
• Shorter times on the market 
• Consistent image quality
• Technical accuracy
• Fewer reshoots or editing issues
• Stress-free engagements 

The above are things real estate agents rarely think about but immediately feel when they see the results.  In a market where most photographers appear interchangeable, the CPP designation serves as a differentiator that signals trust, mastery, and accountability.

The CPP designation is awarded by the Professional Photographers Association of America to photographers who demonstrate:

• Technical mastery in lighting, exposure, color accuracy, and composition
• Consistent, repeatable quality across a wide range of environments
• Professional standards in workflow, client communication, and ethics.

A.I. estimates that there are between 2,000 and 3,000 CPPs in the United States, and fewer than 300 of them are in the real estate photography business.

The CPP credential is the gold standard in the photography industry – earned through rigorous technical testing, image evaluation, and ongoing professional development.  As a Realtor, this translates into an opportunity for you to acquire these tangible business benefits:

• Listings look sharp, bright, and professionally composed
• Homes appear more spacious and inviting
• Buyers perceive the property as a higher value
• More eyes on listings
• A stronger personal brand
• Fewer days on market and more competitive offers
• Faster delivery of ready-to-use images
• Images translate perfectly into brochures, social ads, websites, and presentations
• A partner who helps you win listings